Creative Process
As one of the main sponsors of the World Business Forum 2015, it was important to Telstra International that they inject a sense of fun into the three-day conference that hosts visiting executives from across the world. Their business goal was not only to attract more visitors, but also to collect valuable data from these influential corporate representatives.
Creative Strategy
As with all of our clients, we offered a total solutions package from concept to execution. We create a game-friendly idea for the booth design, and worked closely with the marketing team to visualise key attributes and the value of Telstra through a fun game experience and printed collaterals. Our built-in registration system allowed clients to download all the data in Excel format.
Telstra international had a new brand preposition from telecommunication to technology company back
in 2007. We served as the APAC design office and worked with multiple business units, we provided both print and digital support including marketing collateral, social media posts, events and swags design. This project included all elements for digital displayed including animation for the World Business Forum in Hong Kong.
Event gamification to connect with visitors
My Role
Design Lead
UX design
UI design
Client
Telstra International
