From Creative Vision to Retail Reality
As Creative Services Manager at Velociterra, I lead creative development across multiple merchandise and promotional product divisions, connecting design, sales, and production to transform ideas into commercially successful products.
My role extends beyond design execution. From developing original concepts and guiding creative teams to improving workflows and collaborating with manufacturing partners, I help bring creative ideas from concept to market.
My Role
Creative Leadership
Product Development
Design Operations
Company
Velociterra
Beyond the Design
Beyond designing products, I lead the creative process from concept development to production and launch, connecting people, processes, and ideas to deliver commercially successful products.
Team Leadership
Lead and mentor designers while maintaining creative direction and design quality.
Creative Operations
Develop workflows and SOPs to improve efficiency and cross-functional collaboration.
Product Development
Transform creative concepts into market-ready products through development and production.
Brand & Sales Support
Create trade show experiences, campaigns, and sales materials that support business growth.
Beyond the Design
Beyond designing products, I lead the creative process from concept development to production and launch, connecting people, processes, and ideas to deliver commercially successful products.
Created original artwork for a Seattle-inspired merchandise collection, transforming an iconic landmark into a distinctive, retail-ready product.
Collaborated with the sales team through retail visits and buyer meetings to identify opportunities and develop product concepts. From hands-on design to creative direction, I helped translate customer insights into merchandise with commercial appeal.
01/Selected Work
Space Needle
A modern take on an iconic landmark
Creative direction, product development, and commercial impact across destination retail and entertainment.
Selected Work
Developed original merchandise concepts for Omega Mart, translating its unconventional visual identity into distinctive, retail-ready collectibles.
Created eight original design concepts, with four selected for production. From concept development to product adaptation, I balanced creative expression with manufacturing requirements and retail appeal.
Selected products became bestsellers and generated repeat orders, demonstrating how imaginative design can deliver commercial success.
02/Selected Work
Meow Wolf's Omega Mart
Turning Surreal Art into Collectible Merchandise
Developed destination-inspired merchandise for Flyover, transforming immersive travel experiences into distinctive, retail-ready products.
Starting with Vancouver, I created travel-poster-inspired designs that led to additional products following strong retail performance. I later expanded creative development to Chicago and Las Vegas, tailoring concepts to each destination.
This project highlights my ability to balance creative consistency, local identity, and commercial appeal across multiple markets.
03/Selected Work
Flyover
From Local Inspiration to Multi-Location Expansion
Beyond Product Development
A selection of creative work at Velociterra, from trade show experiences and sales materials to promotional campaigns and digital content.
Trade Show
Design exhibition experiences that bring brands and merchandise collections to life.
Sales Materials
Create catalogs, lookbooks, and sales tools that communicate product value.
Campaign
Develop promotional campaigns that highlight new products and drive customer engagement.
Website
Create digital visuals and product content that strengthen brand identity and online presence.
Connecting Creative Vision with Business Impact.
From original concepts to retail-ready products and brand experiences, my work brings together creative thinking, collaboration, and practical execution.