Hi, I'm Wing (Pika)
Creative Lead / Creative Service Manager
Hi, I’m Wing (Pika), a creative leader with over a decade of experience shaping brand systems, leading teams, and delivering integrated campaigns across global markets.
I began my career as a graphic designer in Hong Kong and have since evolved into a multidisciplinary creative, working across brand, digital, and experiential design. Today, I focus on translating business strategy into cohesive, scalable creative solutions that drive engagement and strengthen brand identity.
I’ve partnered with global clients including Fresenius Medical Care, Generali, and Telstra—leading projects that span digital experiences, product storytelling, and cross-channel campaigns. My work is grounded in a deep understanding of audience behavior, combining creativity with clarity to create meaningful impact.
I believe great design goes beyond aesthetics—it connects people, shapes perception, and delivers real value. Whether building brand systems or launching new initiatives, I bring a strategic mindset, collaborative approach, and a constant drive to push ideas further.
I’m incredibly inspired by traveling✈️
It helps me recover from when I feel creatively stunted.
Spending quality time in nature just feels really good!